Privacy Notice
Who we are
We are Advanced Fibreoptic Engineering Ltd (AFE) a UK-based manufacturer and supplier. We act as the controller of personal data collected through this website.
Contact details:
Advanced Fibreoptic Engineering Ltd
3 Glebe Court, West Oxfordshire Business Park
Carterton, Oxfordshire, OX18 3FX
United Kingdom
Email: DPO@AFE-UK.com
What personal data we collect
When you submit an enquiry via our website contact form, we collect:
- Name
- Email address
- The content of your message (which may include business contact details or other information you choose to provide)
How we use your personal data
Customer enquiries
If you are a current or prospective customer, we use your personal data to:
- Respond to your enquiry or request for information
- Provide quotations or technical information
- Communicate with you in relation to potential or existing business relationships
- Take steps prior to entering into a contract, where applicable
Supplier enquiries
If you are a current or prospective supplier, we use your personal data to:
- Respond to your enquiry or proposal
- Assess supplier capabilities and suitability
- Communicate regarding procurement, sourcing, or supplier onboarding activities
- Take steps prior to entering into a contractual relationship, where applicable
We do not use website enquiry details for unsolicited marketing communications.
Lawful basis for processing
We process personal data submitted via our contact form on the basis of:
- Legitimate interests – to manage business communications with customers and suppliers; and/or
- Contractual necessity – where processing is required in connection with entering into or performing a contract
Who we share your data with
We do not sell or rent personal data.
Your information may be shared internally or with trusted third-party service providers (such as IT or email service providers) where necessary to manage enquiries and operate our business. Such parties are required to process personal data securely and only in accordance with our instructions.
How long we keep your data
We retain personal data relating to enquiries only for as long as necessary to deal with the enquiry and for a reasonable period thereafter, taking into account legal, regulatory, and business requirements.
Data security
We apply appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction, or damage.
Your rights
Under UK data protection law, you have rights including the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request erasure or restriction of processing in certain circumstances
- Object to processing based on legitimate interests
To exercise your rights, please contact us using the details above.
Complaints
If you have concerns about how we process your personal data, you may raise them with us directly by emailing DPO@afe-uk.com or lodge a complaint with the UK Information Commissioner's Office (ICO): www.ico.org.uk
Please Note: AFE Privacy Notice is reviewed regularly and updates are posted to our website.

